In a groundbreaking collaboration to combat food waste, Biedronka, Poland’s leading retail chain, and Too Good To Go, a social impact company, have joined forces to achieve a remarkable milestone: saving 1.5 million Surprise Packages. This partnership not only champions environmental sustainability but also offers substantial savings to savvy shoppers. Let’s delve into the details of this innovative initiative and its profound impact.
Biedronka’s Contribution: Making a Difference, One Store at a Time
Biedronka, a stalwart in Poland’s retail landscape, has played a pivotal role in this alliance. With over 1,300 stores nationwide, Biedronka is renowned for its commitment to providing high-quality products at affordable prices. Now, by partnering with Too Good To Go, Biedronka is taking its mission a step further by offering surplus food items through the innovative Too Good To Go app. Customers can now purchase these items at a fraction of their original cost, contributing to both their wallets and the planet.
The collaboration with Too Good To Go is for us a combination of two important themes: a comprehensive approach to tackling food waste and implementing innovative solutions that meet the needs of our customers. Thanks to our scale, Too Good To Go packages have the opportunity to reach customers living in every corner of Poland.
Arnold Zyśk, Director of Store Operations Excellence at Biedronka.
Too Good To Go: Redefining Food Consumption Patterns
Too Good To Go, a certified BCorp, has been a trailblazer in the fight against food waste since its inception. By connecting users with surplus food from partnering businesses, Too Good To Go empowers consumers to make environmentally conscious choices while enjoying delicious meals at discounted prices. With a user base of 85 million globally, Too Good To Go is revolutionising food consumption patterns and reshaping the future of sustainable living.
In Too Good To Go, we’re changing the world for the better, day by day, meal by meal. Thanks to our collaboration with the Biedronka network, we’re reaching even the smallest towns in Poland, allowing us to operate more efficiently and effectively. This benefits businesses, the environment, and users alike, who continuously reduce food waste on a significant financial gain. Choosing Surprise Packages as part of everyday purchasing decisions has a significant impact on shaping a more sustainable future.
Anna Podkowińska-Tretyn, Country Director of Too Good To Go in Poland
Environmental Impact and Sustainable Collaboration
The impact of this collaboration extends far beyond the numbers. By rescuing 1.5 million Surprise Packages from going to waste, Biedronka and Too Good To Go have collectively prevented 4,300 tons of CO2e emissions. This translates to the environmental equivalent of planting 230,000 mature oak trees. Moreover, the financial savings for consumers are significant, with users across Poland collectively saving over 38 million złotys on Biedronka products through the Too Good To Go app.
As we reflect on the achievements of Biedronka and Too Good To Go, it’s evident that collaboration is the key to driving meaningful change. By harnessing the power of technology, consumer engagement, and corporate responsibility, these two entities have demonstrated the potential for businesses to make a positive impact on society and the environment. As they continue to expand their reach and influence, the future looks brighter for a world where food waste is minimised, and sustainability reigns supreme.
A Call to Action
As consumers, we hold the power to shape the future we want to see. By supporting initiatives like Biedronka and Too Good To Go’s partnership, we can contribute to a more sustainable and equitable world. Whether it’s downloading the Too Good To Go app, shopping responsibly at Biedronka, or advocating for policies that promote food waste reduction, each of us has a role to play in this collective effort. Together, we can turn the tide against food waste and pave the way for a greener, healthier planet for generations to come.