In the heart of Poznań lies a bustling hub of health and sustainability: Zielony Targ (Green Farmer’s Market). This eco-market is more than just a place to shop for food; it’s a vibrant meeting point for those who value fresh, natural, and ethically-sourced produce. In a world increasingly dominated by fast food and convenience, Poland is experiencing a shift toward more conscious eating habits. This trend finds a perfect embodiment in Zielony Targ, where quality, community, and sustainability converge.
The Growing Appetite for Healthy Living
Poles are embracing a more natural approach to food, driven by growing awareness of its impact on health and the environment. Gone are the days when shopping for organic products was a niche activity. Today, markets like Zielony Targ are thriving as people prioritise unprocessed, chemical-free, and locally-produced food. This change isn’t just about personal health—it’s also about supporting sustainable farming practices that benefit the planet.
At the forefront of this trend is a desire to connect with the origins of our meals. Buying directly from farmers not only ensures higher quality but also fosters a sense of trust and appreciation for the hard work behind each product.
Zielony Targ: A Legacy of Freshness
Founded in 2010, Zielony Targ is Poznań’s oldest and largest eco-market. It began on Plac Bernardyński and later found its home at ul. Przełajowa 5 in the Winogrady district. Every Saturday, from 7:00 AM to 1:00 PM, the market comes alive with the sounds of cheerful vendors, the hum of conversation, and the scent of fresh bread and seasonal produce.
What sets Zielony Targ apart is its commitment to quality. Every product sold here meets high standards of sustainability and health. From certified organic vegetables to homemade cheeses, shoppers can trust that they’re bringing home the best.
A Feast for the Senses
Zielony Targ’s stalls offer an impressive array of goods that cater to every dietary preference and lifestyle. You’ll find:
- Fresh produce: Seasonal fruits and vegetables straight from local fields.
- Artisan bread: Handcrafted loaves, rich in flavour and free from preservatives.
- Meat and game: Ethically-sourced options, including free-range poultry and venison.
- Dairy delights: Cheeses, yoghurts, and milk from eco-conscious producers like Eko Nabiał.
- Preserves and oils: Jams, honey, and cold-pressed oils that add a touch of luxury to any meal.
- Gluten-free and vegetarian options: Catering to modern dietary needs with innovative products.
This market isn’t just about food—it’s a celebration of craftsmanship. Shoppers can also find handmade soaps, ceramics, and other unique items, making it a perfect destination for thoughtful gifts.

Stories Behind the Stalls
Zielony Targ is as much about people as it is about products. The market is a platform for local farmers and artisans to share their stories. Emanuella Nowak from Eko Nabiał, for instance, emphasises the care taken in her dairy production.
Our cows graze freely on green pastures, producing milk that’s pure and natural.
Explains Emanuella Nowak from Eko Nabiał.
Her cheeses, made with just milk and live cultures, reflect this dedication to simplicity and quality.
Equally inspiring is the involvement of Fundacja Barka, a foundation that supports individuals in crisis. By selling produce from their organic farm in Chudobczyce, they not only promote sustainable practices but also generate funds to aid those in need.
A Community Hub
More than a shopping destination, Zielony Targ is a space for connection and education. Visitors can engage with producers, learn about the journey of their food, and participate in activities promoting healthy living. The market has become a haven for those seeking a slower, more meaningful approach to life.
Rafał Dendek, the market’s president, summarises its essence beautifully:
Zielony Targ is not just a market—it’s a community. It’s where people come to slow down, chat, and reflect on the choices they make every day.
Why It Matters
The rise of markets like Zielony Targ reflects a broader movement in Poland toward sustainability and health-conscious living. This shift is not about following trends but about reclaiming a connection to our roots. It’s about valuing quality over quantity and understanding that what we eat shapes not only our bodies but also the world around us.
Practical Information
If you haven’t experienced Zielony Targ yet, make a plan to visit this Saturday. Located at ul. Przełajowa 5, the market offers free parking and a warm, welcoming atmosphere. Arrive early to enjoy the freshest picks and take time to explore the stories and flavours that make this place so special.